Autumn is almost here, which is why many retailers are already starting to prepare for Black Friday, the most awaited shopping event of the year. In order to surprise your customers also in 2021, we recommend you to make sure you have everything in place in advance. That’s why we have put together a series of tips and recommendations that can help you get organized to maximize your autumn selling opportunities. Read them below, along with this week’s news!
News
Romania
@The annual inflation rate reached 5% in July, up from 3.9% in June. According to NSI data, non-food goods rose by 7.64%.
@NSI announces that Romania’s exports and imports rose in the first six months of the year: between January and June 2021, exports of goods increased by 26.5% and imports by 25.6% compared to the same period last year.
International
@PwC Global Consumer Insights Pulse poll from June of this year shows that more than half of global consumers have become more interested in organic products during the pandemic. What’s more, 60% of millennials aged 27 to 32 are interested in organic products and want to buy from companies that protect the environment.
@According to Budapest Business Journal, the labour shortage is restricting online commerce in Hungary – several online shops have had to suspend their online advertising because they can’t keep up with high demand.
@Since 13 August, digital certificates of vaccination, testing or disease clearance have become compulsory at the borders of EU countries.
Useful tips for you
We are just a few months away from the 11th edition of Black Friday, the biggest shopping event of the year!
We recommend that you start preparing in advance to maximize the sales and customer development opportunities that this event brings. We have prepared a first set of tips that can help you get better organised.
Black Friday edition from last year exceeded our expectations: in a single day, the eMAG platform registered 12.4 million visits, indicating an increased customer interest in this event. Moreover, compared to the first edition of the event, last year saw a 17-fold increase in sales.
In 2020, customers ordered products worth RON 585.7 million and there was a 17% increase compared to 2019. Moreover, in the first minute of the edition customers placed 8,260 orders, worth 4.7 million RON. In total, customers ordered more than 1.7 million products across 3,000 categories, more than 500,000 of which were from the Marketplace. Customers also ordered a record proportion of products with delivery in easybox, demonstrating their need for predictable and flexible delivery services.
Therefore, we recommend you to start early preparations for Black Friday, the event of the year in which you can have 3 times higher sales for products listed in the dedicated campaign. Here are our recommendations:
Products
Black Friday is the day when you can record in a single day a sales volume comparable to that of a month. Therefore, we recommend that you already think about which products you want to include in the Black Friday promotion, negotiate with suppliers for them and stock up early.
If you are not sure that you can handle a larger volume of products than usual, you could also consider the Fulfilment by eMAG solution, where we offer you storage space as well as order delivery services. This way, your only responsibility on Black Friday will be to enjoy the sales, and we’ll make sure the products get to customers quickly.
Another aspect you can already start working on is improving the documentation on your product pages. Correct and complete documentation can reduce the workload in the customer service area: if they have all the information available, visitors are less likely to ask questions about products. Add at least 3 photos and a full description, including pictures and videos. Also, complete the features of each product entirely.
Delivery
In the run-up to Black Friday it is advisable to establish the delivery solutions you will use to accommodate your orders and to talk to the courier companies for a better organization.
As customer interest in easybox delivery is on the rise, another solution within reach and which you can access right now is Genius easybox. This way, you can offer free and fast delivery to Genius customers in easybox, as well as an extended return period of up to 60 days for orders delivered and returned via easybox. What’s more, with Genius easybox your products will be marked on the platform with the Genius label and will be easy to find when the eMAG Genius filter is in use, which can increase their visibility on the biggest sales day of the year. Find out more about how you can access the programme here .
Promotion
Promoting products on Black Friday can help you get noticed by millions of visitors looking for deals and promotions. You can already start familiarizing yourself with eMAG Ads and test this promotion tool to use it effectively.
We advise you to start by promoting your best offers, which are likely to attract a large number of visits. To increase your chances of sales, we recommend that you promote the products for which you have fully completed the documentation. What’s more, customers also look for the best price, so make sure they get the best deal.
Another recommendation is to test a campaign on a product or product category for at least 2 weeks. Visitors don’t always buy right away, the decision to buy can be made 2-3 weeks or even longer after viewing the product, depending on the product category, so it is important to be patient and run a campaign over a longer period of time to compare results.
Over the next few months we will continue to send you useful resources to help you prepare for Black Friday and maximize this opportunity!
The most searched for products in the last 7 days on eMAG
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Ongoing campaigns:
- Back to Cool,
- Baby Days,
- Fashion end of season sale,
- Everything for sport,
- eMAG Outlet,
- Gardening Campaign,
- Necessary every day.
See more here
Out of stock- See the top of the most sold products in the last 30 days, which are not part of your offer and at this moment are no longer available on the eMAG platform due to stock exhaustion. See more here.
New product recommendations – Check the performance of your products on the eMAG Marketplace platform in the section My Opportunities. See more here.
eMAG Academy – Our recommendations for this week:
@See how you can change the stock of a product in your offer here .
@Do you know how to change a product offer (stock and price)? Find out from this article.
@We have answered the most frequently asked questions about Genius easybox here .
@Start promoting with eMAG Ads: learn how to create your first campaign here .
With Genius easybox you can obtain more visibility: your eligible products in the program will be marked on the site with the label Genius!
Through the eMAG Ads campaigns, you can get 12% more sales for the promoted products.
Fulfilment by eMAG can bring you 7 times more traffic per product.
Through IMN you can address over 230 million potential customers.
Make sure your team is OK
Keep in mind that the pandemic is not over yet and that it is necessary to implement a series of prevention rules for the safety of you and your team in all workplaces. You can check here which measures we recommend you consider.
We wish you to stay healthy and have as many sales as possible!
eMAG Marketplace Team
