In Europe, people are starting to adapt to the new lifestyle and are resuming their activities at a pace close to that before the pandemic. Some of the habits developed over the past year, which have proved their worth, will still be part of daily life, so it is expected that a significant number of Europeans will continue to buy products online. In this favorable context for the development of the e-commerce area, we propose a series of tips and recommendations for promoting products and improving your online presence.
Actualitate
Romania
@Romania ranks first in the European Union and in the top 10 worldwide in terms of the index of return to “normality” of socio-economic life after the pandemic, according to an analysis published by a team of researchers from the Faculty of Economics and Business Management of Babes-Bolyai University Cluj-Napoca.
@According to statements made by Prime Minister Florin Citu, Romania will have 10% economic growth this year. Growth is attributed to investments.
@According to Eurostat data, Romania recorded a trade deficit of €9.1 billion in the first 5 months of this year, compared to €7.5 billion in the same period of 2020. During this period, exports increased by 25% to €29.6 billion, and imports reached €38.7 billion.
International
@According to TradingPlatforms, in 2021, Europe will have surpassed the threshold of 500 million people shopping online. In 2020, there were 480.9 million internet shopping enthusiasts in Europe, and by the end of this year, their number is expected to reach 506.9 million. By 2025, their number is expected to be 569.8 million.
@The European Union has surpassed the United States in terms of the rate of the population that has received at least one dose of coronavirus vaccine, while for months Europe was behind the US in this area.
@The estimates regarding the global economic growth by 6% remain unchanged, according to IMF Managing Director Kristalina Georgieva. However, she says the target could be missed if the pace of vaccination is not accelerated.
Useful tips for you
Globally , Statista estimates that 2.14 billion people will purchase goods online this year, and locally, according to a GPeC report, the 6.5 billion threshold for e-commerce is expected to be surpassed.
More and more people are choosing online stores to purchase the products they need. This option gives them more security, especially as authorities recommend avoiding crowded areas. This context can also be favorable for your online shop in eMAG Marketplace, but to maximize the growth opportunity it is recommended, from our experience so far, to also consider improving the offer and description of your products.
On the eMAG platform alone, over 80 million visits are registered every month and 8.5 million customers have placed at least one order so far.
Therefore, thanks to eMAG Marketplace you have the chance to sell to a wide audience of consumers from all over the country, who have specific needs and desires. But what are the most important aspects to consider so that your products will appear first in searches?
Features
As you know, on each product page, the features area is very important: it helps customers understand the features of the products, but it can also increase visibility on the platform, as some of them act as search filters. Filling in the features correctly and completely helps display your product among the search results on the site, regardless of the filter applied by customers when they are looking for a product like yours, that’s why we recommend you fill in this section completely.
Conversion rate
Keep in mind that a higher volume of sales can help you increase the visibility of your products: the better a product’s conversion rate (a ratio between the number of orders placed in a reference period and the number of product page views), the higher it will appear in searches on the platform. We recommend that you pay attention to this aspect and try to increase the conversion rate by having a complete documentation of the products and maybe even by promoting them using the eMAG Ads service or by creating promotional bundles, but also make sure that you always have enough stock of the products for which you have a high demand.
Reviews and rating
Buyers’ feedback is very important: it can help you improve certain processes, but at the same time it can also influence the buying decision of other users. Thus, both reviews received for your products and customer ratings can influence the position of your products in searches. The better the rating of one of your products, the more likely it is for it to appear higher in searches. Try to improve these indicators to increase the visibility of your products.
Health account
If the performance indicators in your account are in negative parameters, red (very poor status) or black (critical status) and your account has been suspended for this reason, the products will no longer be displayed on the platform until your account is reactivated.
To avoid this situation, we recommend you follow the advice in the previous newsletter to keep your performance indicators in positive parameters, on green (good status).
Description
Product description plays an important part in your performance on the platform, both in terms of conversion rate and product search optimization. We recommend that you invest time in developing a comprehensive description for each product, in which you present all the important details to your customers.
eMAG Ads
We recently started testing the display of eMAG Ads campaigns on product listing pages .
Promoted products will be displayed on the category page (at the top of the listing page, in the middle of the page or at the bottom of the listing page) and will be marked with the text “Promoted”. This implementation, which will be done automatically, increases the chances that the number of views on promoted products will grow, so we encourage you to test this tool if you have not already done so. If you want to learn more about how Ads Campaigns can help you, you can watch this webinar .
The most searched for products in the last 7 days on eMAG
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Ongoing campaigns:
- Weekend campaign
- Coffee Week
- Fashion Sale,
- Everything for Sport,
- eMAG Outlet,
- Gardening Campaign,
- Necessary every day.
See more here
Out of stock- See the top of the most sold products in the last 30 days, which are not part of your offer and at this moment are no longer available on the eMAG platform due to stock exhaustion. See more here.
New product recommendations – Check the performance of your products on the eMAG Marketplace platform in the section My Opportunities. See more here.
eMAG Academy – Our recommendations for this week:
@Here are some tips for completing product features.
@Do you know what you can do to increase your conversion rate?
@You don’t know how to get positive reviews? Here are some ideas.
@See our guide to completing product descriptions here .
According to our data, the Genius products can have a conversion rate growth of 49%.
Through the eMAG Ads campaigns, you can get 12% more sales for the promoted products.
The products included in FBE can have twice as much traffic according to eMAG analysis.
Through IMN you can address over 230 million potential customers from Germany, France or Italy.
Asigura-te ca echipa ta este bine
Tine cont de faptul ca pandemia inca nu a trecut si ca este necesar implementezi o serie de reguli de preventie pentru siguranta ta si a echipei tale, in toate spatiile de lucru. Poti sa verifici aici care sunt masurile pe care iti recomandam sa le iei in considerare.
Multa sanatate si vanzari cat mai mari!
Echipa eMAG Marketplace
