We will continue to support you to reach new key points in your business growth plan for this year, through the shopping events and Fashion promotion actions that we will organize.
Here is the plan for the campaigns that will take place in February:
Weekly Opportunities:
– January 30 – February 5
– February 13 – 19
– February 27 – March 5
Stock busters:
– February 7 – 9
– February 21 – 23
Display of products
During the activation period, all products validated in campaigns will have displayed the campaign badge, so that they enjoy better visibility and help you increase your conversion rate.
In the microsite created for each campaign, you will have access to products from the selected categories, which we will communicate separately in the notifications dedicated to each campaign in February, and the available pages can be extended or restricted, as the case may be, depending on the number of eligible offers participating.
Here are the rules for selecting the products that can receive the Wow badge:
The eligible categories for the microsite of each February campaign can be seen here:
- Deal of the Week Jan 30 – Feb 5
- Deal of the Week Feb 13-19
- Deal of the Week Feb 27 – March 5
- Stock Busters Feb 7-9
- Stock Busters Feb 21-23
Extra-visibility packages
Shopping events also have special packages created for extended exposure through visibility packages. The Stock Busters 21-23 February campaign benefits from these packages. If you want to attract the attention of your customers even more to your offers, you can choose to purchase one of the visibility packages. And if you want to choose a package, please write us in the Message center, by February 13, 20:00.
Please consider the following criteria for accessing packages:
– Your Seller rating to be at least 4.
– The rating of the promoted products should be at least 3.5.
– Minimum 20 unique products (PNK) uploaded into the Stock Busters campaign.
– Products must be in the eligible categories.
– Your Account health is GOOD or Needs improvement, without any suspension of the account on eMAG Marketplace in the last 3 months.
Fashion promotion actions in February
The promotion of Fashion products continues, so we have established a new calendar of actions of special display on the site of Fashion products that will be adapted as follows:
Actions dedicated exclusively to Genius Fashion products:
– During Feb 01-12: Love, love, love
– During Feb 13-19: Fall for Fashion
– During Feb 20-28: Fall for Fashion
Actions dedicated to the entire selection of Fashion offers (Genius and non-Genius products):
– During Feb 01-12: Winter’s last call
– During Feb 13-28: Refresh & Restart
Depending on the customers’ interest in a certain selection of offers, there is a possibility that the start or end date of fashion actions will undergo small changes.
Criteria for participation in the eMAG campaigns in February:
– The proposed products must have a minimum applied discount of 5% compared to the lowest price in the last 30 days, regardless of their performance on the platform, and for the Fashion & Sports category, the proposed products must have a minimum applied discount of 3%.
– Those products with a percentage discount of less than 5% / 3% (for the Fashion & Sports category) vs. their lowest price in the last 30 days will be validated, if they have a discount in the absolute value of at least 50 RON.
– The newly listed offers proposed in the campaign are to be activated at least 7 days before the start date of the campaign.
– The offers included in the campaign have not been inactive in the last 30 days before the start of the campaign.
We remind you that you are free to set your price independently and offer what discounts or benefits you want for customers.
The commission discount mechanism
We support your efforts to bring customers the best offers by participating in the umbrella campaigns we organize and that is why each product sold during the February campaigns activation period, will also bring you a lower commission, according to the established grid. The amounts obtained will be collected during February and early March 2023.
Display of the products
During the activation period, all products validated in campaigns will have displayed the campaign badge, so that they enjoy better visibility and help you increase your conversion rate.
In the microsite created for each campaign, you will have access to products from the selected categories, which we will communicate separately in the notifications dedicated to each campaign in February, and the available pages can be extended or restricted, as the case may be, depending on the number of eligible offers participating.
E-commerce is evolving, and we look for any new opportunity that would bring benefits for your business. Therefore, we will take care to implement the identified opportunities, informing you in advance about each update of the promotion program.
We wish you increased quality sales,
