As you already know, between 22-25 April we will run the Home Care campaign and we want to inform you that we have added new categories of products from the Electro-IT division, according to the table below, to attract even more the customer’s attention.
The mechanism of the campaign remained the same: granting discount vouchers, which are applied directly to the cart, for purchases of a minimum value.
At the moment you can upload the offers in the Home Deals campaign only from the categories and brands mentioned below. The offers for the initial categories participating in the Home Care campaign, uploaded until April 18th, are already being implemented.
Find out below all the details:
Campaign: Home Care
Period: 22nd – 25th of April
Deadline for uploading offers: April 19th at 10 p.m.
Mechanism: Discount voucher, applicable directly in the cart
See below the new categories eligible for the Home Care campaign, the value of the minimum discount offered through the voucher, as well as the minimum purchase threshold of the products in the campaign, within the shopping cart, for which the customer can benefit from the voucher.
At the moment you can upload the offers in the Home Deals campaign only from the categories and brands mentioned above. The offers for the other eligible categories in the campaign, initially announced and uploaded in the Home Care campaign, are already being implemented.
If you want to participate in the Home Care campaign, here’s what you need to know:
💡You need to offer a minimum voucher value, according to the discount communicated in the campaign.
💡The discount applies only to the products uploaded in the campaign, from the eligible subcategories and brands. See here the list of the new subcategories introduced in the campaign.
💡The products qualified in the campaign will receive the campaign badge only if they have the Main offer.
💡At the time of purchase, the discount offered by the voucher is applied to the cart, at the price of the product, when the minimum value of purchases in the mix of subcategories is reached.
💡The minimum value of the products in the category, within the shopping cart, can be reached from any of the participating products from the listed subcategories and brands, but the voucher applied will be the one indicated at the category level.
The values of the vouchers are determined by the discounts you set and are fully supported by you.
How do you register in the Campaign?
🅰️ If you choose to apply to your offers the minimum voucher value communicated in the campaign, which you can find here:
Download the Home Deals Campaign Proposals file
Keep in the file only the products for which you want the voucher to apply.
Upload the file in the platform
🅱️ If you want to offer a voucher with a higher value than the one communicated in the campaign, it is necessary to:
Upload the list of products in the Message center, General campaigns – Campaigns information menu, along with the percentage of the voucher you want to offer and, if applicable, the higher price discount.
❗Attention: In situation A, by uploading the file in the campaign, you agree to participate and to support the discounts related to the chosen categories, according to the discount grid. If you make a price change inside the file, then the value of the voucher will apply to the already discounted price. Also, to ensure the coherence of communication to consumers, we bring into account the fact that we will communicate on the site the main thresholds for each category.
Example A1 (you set the value of the voucher without applying additional price reduction):
🎯Product price: 1000 lei
🎯Product price in the campaign: 1000 lei
🎯Voucher value for the X category: 10%
🎯Voucher applied value: 100 lei
🎯Product price after applying the voucher: 900 lei (your support is 100 lei)
Example A2 (in addition to the voucher, you apply a price reduction in the file)
🎯Product price: 1000 lei
🎯Product price in the campaign: 900 lei (you have already applied a discount of 10%)
🎯Voucher value for the X category: 10%
🎯Voucher value applied: 90 lei
🎯Product price after applying the voucher: 810 lei (your total support is 190 lei)
We remind you that you are free to decide if you want to participate in the campaign, respectively to offer additional price reductions or to propose an additional value in this campaign. The discounts offered by the voucher are not taken into account when establishing the lowest price in the last 30 days, but if you apply discounts in the price, those are taken into account when establishing the lowest price in the last 30 days.
If you need more details on how to apply the discount vouchers, we invite you to consult eMAG Academy.
You can upload the offers within the categories announced above in the Home Deals campaign until April 19th, at 10 p.m.
We wish you increased sales,
eMAG Marketplace Team
