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The “Open Romania” program aims to become the place where Romanian traditions meet digital innovation.
For over 6 years, eMAG has supported Romanian entrepreneurship, and now we are expanding the “Open Romania” program.
Starting from September 2025, the new version of the “Open Romania” program eliminates category restrictions and increases the eligibility threshold from 500.000 to 2.000.000 RON turnover.
Open Romania 2.0: more opportunities, more support
Who can register and how
Eligibility criteria
- Romanian producers from all fields of activity, including those in the food sector
- Turnover for program access – maximum 2 million RON
- Product manufacturing must be exclusively in Romania, in compliance with all norms and legal provisions applicable to each type of product
Types of products accepted in the program:
- Artisanal products made in small series
- Authentic Romanian preparations
- Any product made in Romania according to legal standards
- Products from social businesses and NGOs
How to register
- Send us your request on this email address: deschideromania@emag.ro
- The eMAG Marketplace team will contact you and request the following documents to establish eligibility conditions:
- Articles of incorporation
- CAEN code that certifies you are the producer of the product you will sell on the eMAG Marketplace platform or CAEN code for manufacturing products
- Photos or recordings of the product manufacturing process, showing how you make the respective product
- After verification and validation of your program registration, you begin to benefit from all the advantages offered
Benefits of Open Romania for local producers
If you are a local producer and want to develop your business with the support of Romania’s largest marketplace, now is the perfect time to join the “Open Romania” program.
- Access to millions of customers from Romania, Bulgaria, and Hungary. Listing on eMAG Marketplace offers you the possibility to easily sell your products nationally, as well as regionally in Bulgaria and Hungary.
- Reduced commissions for all program participants
- Commissions between 5% and 10% depending on product category
- 0% commission for NGOs and social businesses
- Increased visibility on the eMAG Marketplace platform. All products in the program are marked with the Open Romania badge, to make them easier to recognize by customers on the eMAG Marketplace platform.
- Additionally, customers will find products more easily by applying the Open Romania filter.
Special benefits
- Access to Fulfillment by eMAG with benefits dedicated to Open Romania entrepreneurs.
By activating the FBE service, eMAG takes over all logistical effort: reception, storage of products, processing and shipping of orders, including returns, and offers you 3 months of free product storage in the eMAG warehouse. Migration of products to the FBE program is done simply and efficiently:
- You manage everything from one place – Non-FBE and FBE products
- Unified interface for complete business management
- You sign the annex available in your account in the “Legal Documents” section and activate the program for your account
- You send products to the eMAG warehouse, and from there, eMAG takes over all logistical effort: reception, storage, shipping, customer relations
- Access to the Cross-border program:
The process is very simple – the first step is to opt for the country/countries where you want to sell: Bulgaria and/or Hungary. Steps to follow:
- In your eMAG Marketplace account dashboard you will find the international expansion area where you can select the country where you want expansion (Bulgaria and/or Hungary)
- You sign the terms and conditions automatically generated for your account
- You begin the process of offer synchronization and automatic translation into the language of the country you selected
- You choose the courier to deliver your cross-border orders (from available options)
- Access to eMAG Ads promotion budget:
Each producer who enters the Open Romania program automatically receives a free Ads budget of 50 EUR to promote their products on the platform. The budget is offered separately for each country where you choose to sell your products (RO/HU/BG)
Benefits in Open Romania when you access eMAG services dedicated to business expansion
For registration in eMAG Marketplace (RO) you receive:
- Commission: 5% or 10% (depending on category
- 50 EUR free eMAG Ads credit to promote your products
For registration in Fulfillment by eMAG:
- The commission remains the same: 5% or 10% (depending on category)
- Free storage for 3 months from enrollment.
- If you reach the sales threshold of 80.000 RON in the first 3 months from activation, we offer you another 3 months of free storage for your products in the eMAG warehouse
- 50 EUR free eMAG Ads credit: to promote your FBE products
For registration in Bulgaria/Hungary (BG/HU):
- Commission: 0% for 12 months – for both classic seller account and FBE account on Hungary and Bulgaria to support you in expanding regionally
- 50 EUR free eMAG Ads credit for seller account activation in each country (Bulgaria and/or Hungary)
