WHAT ARE eMAG CAMPAIGNS
Periodically, we organize shopping events that focus on specific product categories or types of discounts.
We encourage you to upload your special offers to the platform and benefit from the visibility provided by eMAG’s umbrella campaigns.
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BENEFITS OF eMAG CAMPAIGNS
Visibility
With 70% of customers actively seeking discounts, your products will be seen by a large audience if they are featured in eMAG Campaigns. Additionally, Campaigns receive strong promotion both offline and online.
Increased Profit
70% of participating sellers experience a 40% growth in sales volume. Moreover, eMAG assists sellers in managing costs by offering performance-based commission discounts in Romania, Hungary, and Bulgaria.
Predictability
You have advance access to eMAG Campaign calendars, allowing you to prepare your offers in advance for inclusion in the campaigns.
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ELIGIBILITY CONDITIONS FOR eMAG CAMPAIGNS
- Proposed products must have a minimum discount of 5%, and their value should be lower than the lowest price in the last 30 days, regardless of their performance on the Marketplace.
- Offers included in the campaign must have been active for at least 30 days prior to the Campaign start.
- The voucher you offer must have a minimum discount value based on the category.
- Eligible products will receive the campaign badge only if they have the main offer.
- Products must have a VAT tax code issued by the Tax Authorities of the European Union.
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Not yet a seller?
HOW DO I LEARN ABOUT eMAG CAMPAIGNS
Access the eMAG Academy and check all the information about campaigns.
Follow the monthly newsletter where we provide you with the Campaign Calendar. This way, you will know in advance what the campaigns for the next month are, and you can prepare your offers in advance.
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FAQ eMAG CAMPAIGNS
How do I know which campaigns I can participate in?
Every month, you’ll receive a dedicated newsletter about the eMAG campaign calendar, where you can find eligibility criteria, or you can follow newsletters for each campaign. Additionally, in the eMAG Marketplace platform, in the Dashboard or the Promotion menu – Campaigns, you can identify all active campaigns where you can upload offers. Learn more about the eMAG campaign calendar here.
What's the minimum discount I need to offer in campaigns?
Depending on the campaign type (discount or voucher), the minimum discounts vary. For campaigns with discounts, you need to apply at least a 5% discount from CMMP 30 (3% for the Fashion & Sport division) or a minimum 50 RON absolute reduction. Campaigns with direct basket applied vouchers have minimum discount thresholds based on categories, which you can see here: eMAG Marketplace Campaigns.
How can I add products to campaigns?
In the Promotion – Campaigns – Actions section, you’ll download a file containing eligible products for the campaign you want to participate in.
If the campaign type is a discount, you need to fill in the promotional price and upload the file to the platform via XLS import.
If the campaign type is a voucher, you only need to upload a file to the platform with the campaign’s products to which the minimum campaign discount will apply. If you want to offer a greater discount, send us a separate file via Messaging.
How do I know if my products have been approved for a campaign?
After uploading the file to the platform via the XLS Import option, you have two options:
- In the Promotion – Campaigns menu, select the desired campaign, and in the Valid Offers or Rejected Offers section, you can view a generated file with the status of the products.
- If you’ve used XLS import, you can identify the import status and product status next to the uploaded file.
What should I do if I want to remove products from a campaign?
If you want to remove specific products from a campaign you’ve already joined, you need to message us in the General Campaigns menu – Campaign Information, along with the list containing the campaign ID, PNK, and product IDs you want to remove. If you want to withdraw all the products you’ve enrolled in a campaign, you can send us the initially enrolled product file via Messaging, selecting the General Campaigns menu – Campaign Information.
Learn more about eMAG Campaigns from the Academy
Campaign .XLS file import history
This tutorial will show you where to check the history of your file imports, for the active campaigns on the eMAG Marketplace platform. In order
Promotion
Periodically, campaigns on which you can upload your offers are activated on the eMAG website. We recommend uploading attractive offers to benefit from increased sales
What labels can your products receive on the eMAG website
In this article you will find information about: – What are the badges and how they are displayed on the eMAG website – How to
