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The commercialization of personalized products on eMAG Marketplace

The eMAG Marketplace platform promotes a simplified purchasing experience, where customers add the products they like to their shopping cart and want to enjoy them as soon as possible. Over time, we have understood that once an order is placed, it represents a firm decision of the customer, and any additional intervention, such as contacting them, can affect the perceived buying experience. That is why, the nature of the platform does not support the marketing of products that involve pre-delivery interaction between the seller and the customer to establish personalized specifications for the chosen product.   Some products in the "Personalized…

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