What is eMAG Ads?
eMAG Ads is an advertising tool/service that uses the pay-per-click (PPC) model, with which you have the opportunity to highlight your products among the millions of offers available on the eMAG website.
Products included in eMAG Ads campaigns will have the “Promoted” badge and will be displayed among the first positions in the listing and search, but also on the pages of other products, in the “Promoted Products” section, based on an auction system. You have the opportunity to bid at the product or keyword level to attract more relevant traffic to your products.
How can eMAG Ads help you?
You increase traffic to products and reach more easily customers who are interested in the products from your portfolio.
You only pay for clicks received on promoted products and you have total control over the dedicated budget.
You promote your best offers and can improve your position in listing, search or product page.
Why should you use eMAG Ads?
You can increase your chances by 53% for the first visit in the first month on newly listed products and by 33% for the first sale.
Sellers who use eMAG Ads generate 24% of revenues with the help of eMAG Ads and have on average 33% of products that generate sales included in eMAG Ads.
On Black Friday, eMAG Ads campaigns have a 35% higher conversion rate and a 45% better ROAS (Return on Ad Investment).
When would it be good to use eMAG Ads?
👉 You have newly listed products at the beginning of their journey and you want to give them a visibility boost.
👉 You want your products to reach a certain category of customers.
👉 You have products that have already brought sales, but you want to increase traffic.
👉 The listed products are not achieving the desired results.
👉 You want to test which products sell better.
👉 You want to be more visible to customers who are looking for certain product categories.
👉 You want to become more relevant in customer searches.
What types of eMAG Ads campaigns can you use?
You can easily create Ads campaigns, without having to manually select products. Adding them to the campaign will be done automatically after you select certain criteria (brand, performance, category, selling price of products) to identify them more easily.
You can target Ads campaigns on words searched by customers on the eMAG website, ensuring even more exposure on relevant searches.
It allows you to promote your products on specific product pages on eMAG, using criteria such as category, brand, rating, or price.
What are the main areas on the eMAG website where your products promoted through eMAG Ads campaigns will appear?
- Search – depending on the keywords entered by the customer in the search bar, the result of their search will be different, and in the new page they will see relevant products.
- Listing – the customer can see the list of products relevant to their search, according to the filters selected on the eMAG website. The positions dedicated to promoted products are alternated with organic products, and those included in Ads campaigns will be differentiated by the “Promoted” badge.
- Product page – after the customer accesses a product page, they can see what they have chosen, but also sections with similar products promoted through eMAG Ads, through which the customer can more easily reach your product.
How do you start promoting through eMAG Ads?
- Purchase Ads credit. Ads credit is the way you pay for clicks that your products receive when they are promoted through Ads. Check this tutorial to find out all the details about this process.
- Create the Ads campaign and monitor its budget. You can start by creating Automated campaigns, which give you the opportunity to discover and explore what works better for your products. Start with small bids and adjust them recurrently based on the Ads campaign performance to maximize ROAS (Return on Ad spend) without supplementing the budget more than necessary.
- Experiment and understand customer behavior. The way customers search for products on the emag.ro website or the keywords they enter in the search bar to find what they want, are important aspects that can help you know your audience much better, so that you can run further Keywords targeting or Product & Category targeting campaigns.
- Establish a strong strategy. After you have understood how your target audience behaves and have discovered the tactics that can offer you the desired results, it is time to consolidate your strategy and start creating a mix of Ads campaigns. This way you will be able to maximize your sales by using exact keywords and by precisely targeting the products you want to propel to the attention of customers. Don’t forget about negative keywords that can help you when you want to exclude certain products and want to focus on another specific type of products.
Check all the other tutorials that we have prepared for you in the eMAG Ads chapter:
We recommend you to watch the eMAG Ads webinars, which focus on both advanced information and information to help you successfully start your first product promotion through eMAG Ads:
