How to monitor and optimize the performance of an Ads campaign

In this tutorial you will find out more details about: How do we interpret indicators in the eMAG Marketplace platformImpressions1 impression = 1 display of an advertisement to a user after they have performed a search using the expression or keyword for which the ad was configured.A small number of impressions may indicate one or more of the following situations:The bid is too low, so it needs to be increased to win more auctions.The Ads campaign runs out of budget, which may indicate:The campaign has no stock;It doesn't have a buy button;The product stock has been depleted.CTRWe measure ad efficiency…