The Black Friday badge will be displayed for the products enrolled in the campaign, but because we want site visitors to easily reach the relevant offers, only some of the more than 2000 categories available in our catalog structure have been selected for the campaign microsite. You can see 👉here which categories are eligible to be displayed in the microsite.
The microsite dedicated to Black Friday offers will display 50 products in each category, and they will be ordered based on the popularity algorithm, with WOW offers having priority. See 👉here the conditions for obtaining the WOW badge and the eligible categories.
Besides the WOW badge, the popularity algorithm that determines the order of offers in the 50 positions within a tab of the Black Friday microsite takes into account product traffic and sales in the 30 days before the campaign, as well as during the campaign, and also product ratings and the number of reviews received.
The distribution of the slots dedicated to eMAG and to eMAG Marketplace merchants is based on offer competitiveness and the share of products in the category, and may fluctuate throughout the day. The allocation of positions took into account the sales specifics of 2026 and consumer expectations and behavior during the Black Friday campaign.
The badges your products can receive:
- The Black Friday badge is awarded to all offers validated in the Black Friday Campaign that have the Add to cart button. Check the 👉eligibility conditions here.
- The WOW badge is awarded to products in the eligible categories, according to the conditions of discount versus CMMP 30, price index (or discount vs. CMMP 60, for products where the price index is not monitored) and the minimum number of units required in stock, as described 👉here
- The Lowest price of the year badge is awarded to products that were listed at least 60 days before Black Friday and that have, during Black Friday, the lowest price of 2026 (January 1 – November 5) at PNK level. You can find more details 👉here.
- The Genius Exclusive badge is awarded to offers proposed for this initiative and selected based on the criteria and available slots, which you can see 👉here.
- The Smart Deals badge will not be displayed on the eMAG site between 06 – 23 November. Offers that meet the conditions for the Smart Deals badge will automatically receive the Chillmas Deals badge for the duration of the campaign. 👉Details here.
