On Black Friday, Mira Analytics reads your orders as they come in and gives you an overview of your sales during the Black Friday campaign. The figures update hourly and show your results up to the last update.
How to read the figures
- Sales are in RON, VAT included, at the price the customer saw when placing the order.
- Orders are counted when they are placed. Cancellations are not deducted, so final figures may be lower.
We recommend asking Mira questions as well, to better understand what is happening with your sales during the Black Friday campaign.
What you can ask
Overview
- “How much have I sold so far on Black Friday?”
- “How many orders have I had today, so far?”
- “How many units have I sold so far?”
- “What is the average order value today, so far?”
- “How many products does an order contain on average?”
- “Are customers ordering from me more than once today, so far?”
- “How is my Black Friday going?”
Sales evolution during the day
- “Show me sales by hour.”
- “What has been the best hour so far?”
- “How much did I sell between 10 and 12?”
- “How much did I sell in the last hour?”
- “At what hour do customers spend the most per order?”
- “Am I selling faster now than this morning?”
Products
- “What are my top 10 products so far?”
- “Which of the products sold today have the lowest sales?”
- “How much has PNK X sold today, so far?”
- “At what hour did PNK X sell best?”
- “What are my best-selling products in Small Appliances?”
- “What percentage of sales comes from my top product?”
Categories
- “Which categories are selling best?”
- “How is the Phones category doing today, so far?”
- “At what hour did phones sell best today, so far?”
- “What percentage of sales comes from Phones?”
Genius customers
- “How much have Genius customers bought from me?”
- “What percentage of sales comes from Genius customers?”
- “Do Genius customers spend more than others?”
- “What do Genius customers buy most from me?”
- “At what hour do Genius customers buy the most?”
FBE (Fulfilment by eMAG)
- “How much have I sold through FBE today, so far?”
- “What percentage of sales is FBE?”
- “Is the FBE order value higher than my average?”
- “Which FBE products sell best?”
- “At what hour did FBE sell the most?”
What Mira Analytics cannot answer
- Traffic and ads (visits, conversion, add-to-cart, ad results)
- Cancellations, returns and deliveries
- Comparisons with last year, with a regular day or with other sellers
- Stock, prices and competitor offers
- Customer identity (you only see totals and averages)
- Estimates and recommendations of products to add to the campaign
- Special breakdowns: average order value per product or category, Genius and FBE combined, results by country, products with no sales
When you ask such a question, Mira tells you what it can offer instead, usually the total or a close figure.
