We constantly test and optimize eMAG Ads through A/B testing, thus supporting both seller performance and improving user experience in identifying suitable offers on the eMAG website. In this article we want to inform you about the eMAG Ads A/B tests that we conduct, as well as about the ordering of promoted products. A/B Tests for eMAG Ads conducted within the eMAG Marketplace platform The tests have a time limit and are implemented only on certain traffic segments, and after their completion, the system returns to the initial configuration, the one before testing. When it becomes necessary to make significant…
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