This year, the summer season is completely atypical due to the coronavirus pandemic. However, the last month of summer is a good time to prepare for the next period, which will be marked by the most important sales event of the year, Black Friday, but also for the new priorities that customers will have, with the beginning the school year and the return from holidays. The coronavirus pandemic has brought macro changes, both at an economic level and in consumer behavior. The uncertainty that has impacted us for the last 6 months has left its mark on people’s consumption patterns. The…
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